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Instagram Removes Following Tab Activity



Instagram finally removes the “following” tab in the activity feed that allows users to view what their friends and acquaintances’ like, comment on and who they follow on the platform.

Image: Business Insider

Remember that time in 2011 when you were waiting for a text back from someone and you went on Instagram then you saw the person liking and commenting on the bikini photos of @horlasexymami09

Or when your partner called you asking why you just followed your ex and liked 25 of their pictures in 25 seconds.  I

The scenarios are endless and sometimes it’s you who wants to do the snooping while other times it’s other people checking to see what you are up to.

Either way, Instagram just told us to focus on our focus and keep our noses out of our friends’ businesses by removing the *following* tab.

From the beginning of this week, the heart tab will show only your own personal activity. Who followed you and who liked or commented on your post. 

No more swiping left to see what others are doing and they, in turn, will not be able to see what you are doing.

The Following tab launched in 2011, about a year after the launch of the Instagram app. 

At the time, it didn’t have the explore page and perusing the activities of our friends and acquaintances was the only way to discover new and exciting content locally and internationally.  

There have reportedly been disputes with facebook over-facebookifying the app and according to Vishal Shah the Instagram head of product, “simplicity was the driving factor,” he said when asked of the company’s decision to remove the Following tab. 

Shah also told BuzzFeed News that the company’s resolve to nix this feature has to do with the fact that it’s gone to the wayside in favour of Instagram’s Explore page, which basically does the same thing as the Following tab and also shows your Instagram followers posts and accounts based on your activity.I

“People didn’t always know that their activity is surfacing, so you have a case where it’s not serving the use case you built it for.”

He also hinted that it was not the best surprise when people did find out that all their likes and comments were being broadcast to their followers, adding, “But it’s also causing people to be surprised when their activity is showing up.”

Head of Instagram Adam Mosseri echoed Shah’s sentiments when he shared the news on Twitter on Monday, announcing:

Today we’re removing the ‘Following’ tab on Instagram, which was created to help people discover new posts and account their friends engage with. We’re always trying to stay focused and keep Instagram simple, and so we celebrate launches and ‘unshipping.’

Personally, I think we are better off without it. The rule of thumb for a peaceful social media existence, if you’re an insta-oogler, is subtlety. 

Now with the following tab gone, you can do and undo without showing that you’re doing. 

We all know that rock in the stomach sensation of seeing our crush or potential bae insta-flirting, but like flies to ultraviolet light, some people can’t help but snoop.I

Bottom line, If you are upset that the following tab is gone, then you are a confirmed busybody

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