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Google Buys Fitbit for $2.1 billion

Google announced in a blog post it’s buying the wearable company Fitbit for $2.1billion. This is one of Google’s biggest acquisition, considering that the wearable market is growing rapidly.

“With Google’s resources and global platform, Fitbit will be able to accelerate innovation in the wearables category, scale faster, and make health even more accessible to everyone,” Fitbit co-founder and CEO James Park said.

The Senior Vice President of Devices – Rick Osterloh, stated that this would assist Fitbit in attaining it’s long term goals. 

“This goal is closely aligned with Fitbit’s long-time focus on wellness and helping people live healthier, more active.”

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According to a separate press release issued by Fitbit, the company will still take a privacy for health and fitness data seriously, noting that “Fitbit health and wellness data will not be used for Google ads.”

Fitbit’s hardware chops have always been great, giving Google a much stronger foundation to build on for future Android-integrated wearables devices. And the company’s strong focus on fitness tracking could naturally be integrated into Google’s existing Google Fit apps, too, offering Google a solid alternative to the Apple Watch’s deep fitness tracking integration with the iPhone.

On the flip side, Google’s software skills and wide developer support could help Fitbit’s smartwatches like the Versa get a little smarter, alongside the deeper software integration with Android that a closer relationship could offer.

What do you think about this?

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