By now I’m guessing you know, and you’ve watched some videos on this. If not, not to worry; you are about to learn some very interesting facts about it. For starters, as the name suggests, IGTV simply stands for Instagram Television — television for the mobile generation.
Here are 7 amazing things you need to know about this Instagram update.
1. IGTV is like Instagram’s YouTube for mobile.
The main difference is that its videos are meant to be shot and edited vertically. That means the end result will not force the user, which is you and me, to rotate our phones in order for us to enjoy the experience. Isn’t that cool?
2. Its focus is on awesome phone user experience.
More and more people are going online on their phones today than they were a decade ago. Plus it’s also getting cheaper and cheaper to do so. We do not need statistics to prove that; the evidence is everywhere, from your 5-year-old nephew who can find and launch a game app on your phone to your 80-year old grandpa who texts you using WhatsApp.
It was very prudent of the Instagram team to come up with IGTV because the future is mobile and the future is here. User experience is always key to online businesses which are keen on making a good impression on their users.
It would be great if we all took a leaf from Instagram’s bold move to make the right kind of changes to our own brands. I, for instance, will be launching a more user-friendly and mobile responsive website soon, so watch out for it.
3. It is downloadable and editable.
IGTV comes both as a standalone phone app and as a video section on the main Instagram app(once updated). Now, I bet I am not the only one who often runs out of space on my phone. The fact that they thought of people like us is just super. All we need to do is update our Instagram app and voila, we are well on our way to creating our very first IGTV channel.
4. It has a clickable link.
If you have been using links on your Instagram business page bio, you know how hard it is to get people to leave their feed and open your profile to click on it. I am speaking for those of us who are yet to reach 10,000 followers in order to be able to use the swipe up feature in our IG stories.
On IGTV, the playing ground is levelled for brands and businesses, whether they have less than 1000 followers or more than 10,000 followers. Now anyone can add a clickable link in the description of their IGTV video. How cool is that?
5. IGTV supports longer videos.
Instagram stories are said to have been started in order to prep users for IGTV. If you have used Instagram stories, you know how annoying it gets at times because you can only upload 15 seconds of a video at a time.
At the moment, you can upload a maximum of 60 minutes if you have a following of 10,000 and above, and a maximum of 10 minutes if you have a following less than that on IGTV. Whichever way you look at it, that is a major improvement from what we are used to. This is even said to be subject to change in the near future to allow us to post a limitless amount of video time.
6. IGTV can share videos directly to WhatsApp.
We all know the vast number of people using WhatsApp today, I mean even our grandparents use it. Thanks to this upgrade, you will be able to share your IGTV videos outside of Instagram to any Facebook-owned platform – that includes WhatsApp and Facebook itself. This ability to easily share videos from IGTV will just continue to blow up the impact the platform is bound to have on the future of video consumption.
7. Instant video playback and a feature that remembers where you left off.
This means as soon as you open IGTV, videos will start playing. If you happen to leave the video for a while, you will also be able to be directed back to where you left off in order to finish watching the video.
If you are a content creator then it would be wise to make your video super interesting, informative, short and sweet. That way people will watch it till the end and you will leave a great impression that will make the same people watch out for your next videos.
Before I go, it is important to note that IGTV will give creators a chance to showcase their creativity in an environment that is free from advertisements, since the platform is currently not showing any. If you’re interested in the future of video consumption, I believe this is the time to join the platform in order to learn and grow before it gets saturated and advertisements start showing. It is also said that just like YouTube, the platform will also develop a way to compensate its content creators. I hope these quick facts have given you the confidence to start your own IGTV channel.
Also Read: Read this to know more about the iOS 13 memoji. http://technically.ng/all-you-need-to-know-about-the-new-ios-13-memoji-and-how-it-works/